Social Media marketing focuses on building brand presence and audience engagement across platforms like Instagram, Facebook, LinkedIn, X, YouTube, and emerging networks. Students learn content creation, community management, paid social ads, influencer collaboration, and analytics. This subcategory emphasizes trend awareness, platform algorithms, audience behavior, and real-time communication. Institutes teaching social media marketing prepare learners for roles such as social media manager, strategist, creator, or brand consultant. It is ideal for students who enjoy creativity, communication, and fast-moving digital environments while helping brands grow visibility and trust online.