Analytics and Tools focus on measuring, analyzing, and optimizing marketing performance using platforms like Google Analytics, Search Console, Meta Ads Manager, CRM dashboards, and automation tools. Students learn how to track user behavior, campaign ROI, conversions, and funnel performance. This subcategory is essential for data-driven decision-making in modern marketing. Institutes offering analytics training help learners interpret data, generate insights, and improve business outcomes. It is ideal for students who enjoy numbers, logic, and strategy, and want to work in performance marketing, growth analytics, or marketing intelligence roles.