Digital Marketing focuses on promoting brands, products, and services through online channels such as search engines, social media, email, websites, and paid advertising platforms. This subcategory covers practical skills like SEO, Google Ads, social media marketing, content strategy, influencer marketing, and performance tracking. Students learn how to attract, engage, and convert audiences using data-driven strategies and real-world tools. Institutes offering digital marketing programs help learners build job-ready skills for roles such as digital marketer, SEO executive, PPC specialist, and growth strategist. This field is ideal for students, entrepreneurs, and professionals seeking high-demand, future-proof careers in the digital economy.